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Tag: content strategy

Think global, act global, go global webcast

Entering new language markets requires more than just translation. To succeed, you must provide the same quality product or service to each market; you must provide a unified, localized customer experience. Going global requires a localization strategy. For that strategy to succeed, people from across your organization need to collaborate and begin thinking globally. Join Bill Swallow and learn to think global, act global, and go global.

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Not all digital is transformation webcast

Transitioning your content from a print-oriented to a digital-focused workflow makes a huge difference in the way you provide information to customers. In a digital environment, you have the opportunity to offer your customers smarter, more flexible content. But how do you make sure you’re not simply replicating your print-based content in a digital format? Gretyl Kinsey will share some examples of digital content production done well and not-so-well, and discuss practical tips for ensuring that you make the most out of your digital transformation.

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Content strategy Localization

Managing multiple languages in the authoring process

Employees are (and should be) hired for their knowledge and skill, not necessarily their multilingual skills. In a global organization with many offices worldwide, the result is a diverse team with content developers and contributors that speak many different languages. Collaborating on content development—especially on the same document—can be difficult if employees do not speak the same language fluently (or at all).

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Podcast Podcast transcript

Moving to structured content: Expectations vs. reality (podcast)

In episode 76 of The Content Strategy Experts podcast, Elizabeth Patterson and Alan Pringle talk about expectations versus realities of tools when moving to smart structured content.

“You can have different people using different tools and still pour all of the content into the single content management system. People connect to it differently based on the authoring tool that they prefer, and what works best for them.”

—Alan Pringle

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Taxonomy planning (webinar)

Bill Swallow and Gretyl Kinsey share some of the most important steps to take when planning for your taxonomy in The Content Strategy Experts Webcast.

“When starting with a taxonomy, never start with a blank slate, because chances are somebody has done something already.”

—Bill Swallow

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