Content strategy, localization strategy…and pasta?
A content strategy implementation requires you to address multiple technical facets: tool and process integration, specifications for how content is delivered, and so on. These technical details, however, are of little interest to the executives who control funding. They are much more interested in seeing … Read More
This post is the first in a series about the value proposition of localization strategies. You can also see a presentation on this topic at LavaCon this October. Localization issues are a primary reason companies seek help with a new content strategy. One of the … Read More
Now that the 2016 Olympic Games have come to a close, countries are tallying up their final medal counts. Athletes are assessing their performances, celebrating their victories or mourning their losses. After you’ve implemented a content strategy, you should also assess the project to determine … Read More
Mergers and acquisitions often result in a new content strategy. In a typical scenario, the merged company needs to align disparate content organizations. Before the merger, the companies had different tools, technologies, workflows, deliverables, and content culture. A goal of the merger is to unify company products, and therefore, … Read More
You have a content strategy plan. Management has agreed to fund implementation. Time for the happy dance, right? A little celebration is in order. But you still have to prove your new strategy will work in the real world. Showing early success with an “easy … Read More