In episode 55 of the Content Strategy Experts Podcast, Elizabeth Patterson and Sarah O’Keefe discuss Scriptorium’s approach to content strategy.
The Scriptorium approach to content strategy
This white paper is also available in PDF format. Executive summary Scriptorium’s approach to content strategy is based on management consulting principles. First, we identify business goals that are connected to content problems. We then do a needs analysis and gap analysis, and develop requirements. … Read More
Evolution of content (podcast)
In episode 54 of the Content Strategy Experts podcast, Elizabeth Patterson interviews Sarah O’Keefe and Alan Pringle about what’s changed and what hasn’t changed in content over the years.
Understanding content strategy as a specialized form of management consulting
First published in Technical Communication Volume 66, Number 2 (May 2019) by the Society for Technical Communication. Coauthored by Sarah O’Keefe, Alan Pringle, and Bill Swallow. This white paper is also available in PDF format. Abstract Purpose: The goal of this article is to position … Read More
Conference recap: CMS/DITA North America 2019
Metadata, taxonomy, DITA, structured authoring, case studies, and more—those were just some of the topics explored at the CMS/DITA NA conference last week. Thank you to the entire CIDM team for organizing a great conference.
Full transcript of Building a business case for structured authoring (podcast)
Bill Swallow: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way.
Building a business case for structured authoring (podcast)
In episode 49 of the Content Strategy Experts podcast, Bill Swallow of Scriptorium and Stephani Clark of Jorsek discuss the value of structured authoring and building a business case for it.
Full transcript of Open file formats in your digital transformation (podcast)
Alan Pringle: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 48, we discuss the importance of using open content formats in your … Read More
Open file formats in your digital transformation (podcast)
In episode 48 of the Content Strategy Experts podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss the importance of using open file formats in your digital transformation. How does content strategy fit within digital transformation?
Full transcript of Smart content in unexpected places (podcast)
Alan Pringle: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 45, we discover the unexpected places where organizations are using smart, structured content. … Read More