In episode 87 of The Content Strategy Experts podcast, Sarah O’Keefe and special guest Nenad Furtula of Bluestream talk about finding the value when selling structure. Why do so many tech pubs departments fail to get support for structured content and what can we potentially … Read More
The (reluctant) best of 2020
As 2020 comes to an interesting close, let’s take a look at some of our most popular posts and podcasts from the year.
Steps to structured content (podcast, part 2)
In episode 86 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow continue their discussion about the steps to structure, how to move from unstructured content to structure, and what each level of maturity looks like. “Step five is when you’re thinking even … Read More
Steps to structured content (podcast, part 1)
In episode 85 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow talk about the steps to structure, how to move from unstructured content to structure, and what each level of maturity looks like. “It’s important to keep in mind when you move … Read More
Scaling smart content across the enterprise
Are your content development processes manual, inconsistent, or unable to scale up to meet larger demands? If so, you may be ready to look into a smart content solution. Smart content — or content that’s semantically structured, modular, and flexible — can help increase efficiency … Read More
Serving up content strategy
With the holidays coming up, people start thinking about food and planning meals. The approach you take when preparing a holiday meal has a lot of similarities to a content strategy project.
The personalization paradox (podcast)
In episode 84 of The Content Strategy Experts podcast, Sarah O’Keefe talks with Val Swisher of Content Rules about why companies fail and how to succeed at delivering personalized experiences at scale. “It all has to be completely standardized in order to be successful. There … Read More
Content strategy monster mashup
In a content strategy project, it’s important to be aware of the monsters lurking in the shadows and waiting to pounce on your project. Here are the gruesome details:
Taking a phased approach to your content strategy (podcast)
In episode 82 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow talk about taking a phased approach to content strategy when you have limited resources and how you can prioritize that approach. “It’s really easy to allow your scope to expand. Try … Read More
LavaCon UX
LavaCon UX 2020 is a virtual content strategy conference with a New Orleans flair. Scriptorium is sponsoring and presenting at the conference. Bill Swallow will present Smart content in weird places. Gretyl Kinsey will be presenting a case study, A match made in DITA, with … Read More