Is your content tool making you miserable?
If you are doing a lot of workarounds and manual labor to address your content requirements, you’ve probably outgrown your content tool and need to move on to greener (and more efficient) pastures.
In episode 114 of The Content Strategy Experts podcast, Bill Swallow and Gretyl Kinsey talk about developers and managers of the technical stack as content ops stakeholders.
“Without a gatekeeper, things can go awry very quickly. Other groups can take ownership of a particular piece of the tech stack and then you start to have some issues.”
– Bill Swallow
In episode 112 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow discuss content scalability.
“As you start approaching a greater percentage of bells and whistles in your process, the more work it takes to get each bell or whistle in place.”
– Bill Swallow
In episode 111 of The Content Strategy Experts podcast, Sarah O’Keefe and Rahel Bailie of Content, Seriously discuss the rise of content ops.
“If you want a better user experience and more customer loyalty, you need accurate content.”
– Rahel Bailie
Scriptorium was founded in 1997, which makes 2022 our 25th anniversary year. A lot has changed since 1997, but our overall focus remains the same. From the beginning, we have offered services at the intersection of content, publishing, and technology.
You’ve finished putting together your content strategy and have approval to move forward. It’s time to build out content operations. What does this mean? And how do you ensure success?
In episode 107 of The Content Strategy Experts podcast, Bill Swallow and Gretyl Kinsey are back for another episode in our Content strategy pitfalls series. They talk about what can have happen when you lack a unified content strategy.
“One way to get funding in place is to start the conversation among different groups. Get these groups together and start talking about what their ultimate goals are with their content strategy and their content operations. That way you can have multiple voices coming together and asking for a larger pool of money that can be shared.”
– Bill Swallow
In episode 105 of The Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe talk about an exit strategy as part of your content operations planning.
“You need to be thinking about the what-ifs 5 or 10 years down the road while you’re picking the tool. Are we going to have flexibility with this tool? Is it going to be able to help us support things we may not even be thinking about or may not even exist right now?”
– Alan Pringle
In this presentation, Divraj Singh of Adobe and Sarah O’Keefe explore the concept of Content as a Service and provide CaaS examples.
“In a Content as a Service model, content creators write the content and make it available. Then the consumer gets to format that content and read or consume it in whatever way they want. ”
– Sarah O’Keefe
In episode 104 of The Content Strategy Experts podcast, Elizabeth Patterson and Sarah O’Keefe discuss the Scriptorium Content Ops Manifesto.
“The bigger your system is and the more content you have, the more expensive friction is, and the more you can and should invest in getting rid of it.”
– Sarah O’Keefe
