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Conferences

WritersUA: Overview

Attendance seemed to be up a little from last year with approximately 450 people at the show.

Great energy as usual, people were excited to be at the venue.

I got a chance to catch up with many of the Usual Suspects including Char James-Tanny, Alan Houser, Neil Perlin, Paul O’Rear, Dave Gash, Brian Walker, Tony Self, and many others. (If I left you out, it’s because my brain has turned to mush.)

Our booth was extremely busy, and we had great conversations with many attendees. In past years, we would tell people what we do (“XML blah blah structured authoring blah blah FrameMaker blah blah training consulting blah blah”), and some percentage would respond with, “Oh, I use [some help authoring tool] and I don’t need that stuff.” This year, there were two types of responses:

  • “We’re working on an XML implementation.”
  • “We’re thinking about XML.”

The percentage of attendees who do not need to care about XML was extremely low.

Our “Yellow Thingies” were very popular — in addition to chocolate (of course), we were giving away a printed, bound version of three of our white papers (with a yellow cover). You can get the white papers through our online store (free with registration), but attendees really seemed to appreciate the printed version.

Sarah O'Keefe
March 28, 2007
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Conferences

WritersUA: Rumors

From Char James-Tanny’s helpstuff blog:

Speaking of new features…RoboHelp will support both Windows Vista and Office 2007 in their next release, due out before the end of the year. I also heard today that Frame 8 will go to beta sometime in the next several months, and that a new product (kinda-sorta similar to RoboHelp for Frame) is under development. No news yet on the feature set, but that’s OK…I can wait until it’s released. (Given that I don’t use Frame, I obviously won’t be a beta tester!)

As you probably know, Scriptorium has a long-standing relationship with Adobe. We are an Adobe Authorized Training Center and have also done work for Adobe as a vendor (writing white papers and the like). As a result, we often have pre-release access to software under non-disclosure agreements.

This can make life quite difficult when people ask us about Adobe’s future plans. We aren’t allowed to say anything! You’ll notice, however, that it is possible to get information. My advice? If you want to know about upcoming features, corner the right Adobe person (don’t bug the RoboHelp guy about FrameMaker and vice versa), in private, and ask nicely.

Sarah O'Keefe
March 28, 2007
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Opinion

“Perception is reality”

Once upon a time, a long time ago, a wise manager told me this in response to some whining from me. Things were happening, life was unfair, and I couldn’t understand why my wonderful contributions weren’t being appreciated.

“Perception is reality.”

The perception was wrong, and reality was irrelevant. Never mind whether I was doing a fantastic job — upper management didn’t see it that way, and their evaluations are based on their perception.

It seems that RoboHelp has a similar problem. Ellis Pratt writes on the Cherryleaf Technical Authors’ Blog: “The challenge for Adobe, I believe, is to develop a better product and to try and rebuild relationships that haven’t been nurtured properly for the past four or five years. Maybe it’s time they read ‘The Tipping Point’.”

Sarah O'Keefe
March 12, 2007
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