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Content operations

Content operations XML

Replatforming structured content

Scriptorium is doing a lot of replatforming projects. We have customers with existing structured content—custom XML, DocBook, and DITA—who need to move their content operations from their existing CCMS to a new system.

These transitions, even DITA to DITA, require a solid business justification. Replatforming structured content is annoying and expensive. Most often, the organization’s needs have changed, and the current platform is no longer a good fit.

Note: This post focuses on transitions into DITA. There are surely DITA to not-DITA projects out there, but they are not in our current portfolio.

Sarah O'Keefe
August 22, 2022
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Content operations

Omnichannel publishing

In episode 124 of The Content Strategy Experts podcast, Sarah O’Keefe and Kevin Nichols of AvenueCX discuss omnichannel publishing.

“Omnichannel involves looking at whatever channels are necessary within the context of your customer’s experience, how your customers engage with your brand, and then figuring out how to deliver a seamless interaction.”

– Kevin Nichols

Sarah O'Keefe
August 1, 2022
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Content operations Podcast Podcast transcript

Content ops stakeholders: Content authors (podcast, part 2)

In episode 123 of The Content Strategy Experts podcast, Alan Pringle and Gretyl Kinsey wrap up our series on content ops stakeholders and continue their discussion about content authors.

“When you are trying to get executive buy-in on something as a content creator, don’t focus on the tools and the nitty gritty of the tech. That is not the way to get the attention of executives. ”

– Alan Pringle

Alan Pringle
July 11, 2022
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Content operations Podcast Podcast transcript

Content ops stakeholders: IT (podcast)

In episode 108 of The Content Strategy Experts podcast, Alan Pringle and Gretyl Kinsey kick off an occasional series about stakeholders and content operations projects. In this episode, they talk about IT groups as an important stakeholder in your content operations.

“The IT department can be such a great ally on a content ops project. IT folks are generally very good at spotting redundancies and inefficiencies. They’re going to be the ones to help whittle that redundancy down.”

– Alan Pringle

Alan Pringle
December 13, 2021
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Content operations

Content operations (content ops)

Content operations (content ops or ContentOps ) refers to the system your organization uses to develop, deploy, and deliver customer-facing information. Rahel Bailie refers to it as the way that your organization operationalizes your content strategy.

Over at easyDITA, there’s a more aspirational definition, which includes the purpose of good content ops:

Content Operations — ContentOps — is the infrastructure that maximizes your content creators’ efforts and guards against procedural errors by automating as much of the content development process as possible. 

Sarah O'Keefe
March 29, 2021
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