We are moving companies away from a heroic model to a process-driven model. Processes are much less exciting that the adrenaline rush that comes from working miracles to deliver the impossible.
Yes, you can call me overly cautious. Before making a purchase, I will research the you-know-what out of the item. If it’s a big purchase, I’ll hire a professional to help me make my decision (particularly when it comes to real estate). I’d rather part … Read More
There’s already lots of discussion about change management in content strategy (for example, here, here, here, here, here, and here). In our experience, making the case for content strategy is actually much easier with executives than with content creators.
I love it when an offhand remark on Twitter turns into a smart conversation.
In this webcast recording, Sarah O’Keefe discusses content strategy and the role of DITA in content strategy.
Last year, I told you to hug it out with your IT department. Play nicely with your IT group, but you also need to ask tough questions and get commitments. Otherwise, IT problems can derail your content strategy.
Are you delivering accessible content?
I’m about to replace an old toilet, not-so-affectionately nicknamed the Lazy River.
I am extremely pleased (not to mention relieved) to tell you that our new Content Strategy 101: Transform Technical Content into a Business Asset book is now available in print. EPUB and Kindle editions are on the way.
When selecting authoring and publishing tools, there is an unfortunate human instinct to cling to the familiar. This ranges from a slight preference for the tool currently in use to “You will pry this software from my cold, dead hands.”