Quick! What’s the first thing you think about when you want to change your content strategy (the way you produce and distribute content)? If your answer is “tools,” you’re in good company.
Some thoughts on how to evaluate a hierarchy of content needs as a foundation for content strategy.
Transitioning to new publishing processes? Release your greatest hits collection first!
I love Downton Abbey. I love my Honda Fit. And I will consume content about those things—even when their creators would prefer I not.
This anonymous guest post is part of the Blog Secret Santa project. There’s a list of all Secret Santa posts, including one written by Sarah O’Keefe, on Santa’s list of 2013 gift posts.
“I’m just the writer.”
…in which we explore the idea of minimal viable product as applied to technical content.
Having worked at two translation companies and on many projects requiring localization, I appreciate just how nimble LSPs (language service providers) can be. Their ability to track down translators with the necessary subject matter expertise and handle a vast array of file formats is truly … Read More
If you can’t handle some rough-and-tumble adversity, you are not ready to manage the implementation of a new content strategy.