Quick! What’s the first thing you think about when you want to change your content strategy (the way you produce and distribute content)? If your answer is “tools,” you’re in good company.
A hierarchy of content needs
Some thoughts on how to evaluate a hierarchy of content needs as a foundation for content strategy.
Greatest hits for your listening content strategy pleasure
Transitioning to new publishing processes? Release your greatest hits collection first!
Content management and localization – finding the right fit
A CMS can be a powerful addition to your content authoring and delivery workflow or your worst enemy in translation. Or both.
“You don’t own me—or your content!”: the motivated consumer’s mantra
I love Downton Abbey. I love my Honda Fit. And I will consume content about those things—even when their creators would prefer I not.
The temperature check
This anonymous guest post is part of the Blog Secret Santa project. There’s a list of all Secret Santa posts, including one written by Sarah O’Keefe, on Santa’s list of 2013 gift posts.
Marginalizing tech comm with four little words
“I’m just the writer.”
Minimum viable content
…in which we explore the idea of minimal viable product as applied to technical content.
Five gotchas that will affect your translation turnaround time
Having worked at two translation companies and on many projects requiring localization, I appreciate just how nimble LSPs (language service providers) can be. Their ability to track down translators with the necessary subject matter expertise and handle a vast array of file formats is truly … Read More
Are you ready to rumble for your content strategy?
If you can’t handle some rough-and-tumble adversity, you are not ready to manage the implementation of a new content strategy.