How can you implement DITA content strategy? Is DITA itself a content strategy?
Your content strategy is approved. Your tools are in place. Now it’s time to crank up—your pilot project, that is. Consider these tips when mapping out your content strategy pilot project.
In this webcast recording, Sarah O’Keefe discusses the future of content strategy. The purpose of content strategy is to support your organization’s business goals. Content strategists need to understand how content across the organization—marketing, technical, and more—contributes to the overall business success.
A DITA implementation isn’t merely a matter of picking tools. Several factors, including wrangling the different groups affected by an implementation, are critical to successfully managing DITA projects. Note: This post assumes you have already done a content strategy analysis, which determined the DITA standard … Read More
An effective content strategy requires participation (preferably enthusiastic) from a diverse array of people. When you are communicating with executives, IT specialists, marketing writers, translation coordinators, and more, recognize that each participant (including you) begins with a certain set of expectations and biases.
Your content strategy can learn a lot from soccer ball manufacturing plants in Sialkot, Pakistan.
Content strategy requires you to connect information with business results. The key to getting a content strategy approved? Return on investment (ROI). Once you show that your content strategy is beneficial to the business, you are on your way.
In the legal world, discovery refers to the compulsory disclosure of relevant documents. In the consulting world, disclosure also important, but it is usually spotty and not in writing. Instead of disclosure, we have discovery.
As content strategy spreads far and wide, we are making old mistakes in new ways. Here are ten mistakes that content strategists need to avoid.
Technical writing and marketing writing attracts people who love words and books. (This definitely includes me.) In the emerging discipline of content strategy, content is an asset. Its value is determined by what it can do for the business, not by artistic or literary merit.