Content strategy is taking hold across numerous organizations. Bad content is riskier and riskier because of the transparency and accountability in today’s social media–driven world. But now, we have a new problem: a talent deficit in content strategy.
Content strategy for tech comm and beyond
Having trouble with your technical content process? Need a strategy that can help you improve and scale? Before you make a change, talk to the other content-producing groups in your company—marketing, training, sales, support—to develop a content strategy that works across the entire organization.
Content strategy and relocation: the trauma is the same
We moved into a new office at the end of October. The new space is bigger and nicer than the old space, but nonetheless, the moving process was painful. As a child, I moved several times and changed schools every two or three years. I … Read More
Content without a face: anonymity, egos, and corporate content
The novels of Italian author Elena Ferrante are getting a lot of attention, but “Elena Ferrante” doesn’t actually exist. The writer behind the pen name prefers anonymity and shies away from publicity. Creators of corporate content should take a few pointers from the author when … Read More
Content strategy failure in ten easy steps (premium)
Here’s how to ensure content strategy failure in ten easy steps. Follow these steps to guarantee that your project disintegrates in spectacular fashion. The top three are: Pick your tools first. Don’t talk to stakeholders. Make bad assumptions.
Content strategy mistake: replicating old formatting with new tools
When remodeling your kitchen, would you replace 1980s almond melamine cabinets with the same thing? Probably not. (I certainly wouldn’t!) Then why make the content strategy mistake of using new tools to re-create the old formatting in your content?
DITA content strategy
How can you implement DITA content strategy? Is DITA itself a content strategy?
Planning your content strategy pilot project
Your content strategy is approved. Your tools are in place. Now it’s time to crank up—your pilot project, that is. Consider these tips when mapping out your content strategy pilot project.
Webcast: The many facets of content strategy
In this webcast recording, Sarah O’Keefe discusses the future of content strategy. The purpose of content strategy is to support your organization’s business goals. Content strategists need to understand how content across the organization—marketing, technical, and more—contributes to the overall business success.
Managing DITA projects (premium)
A DITA implementation isn’t merely a matter of picking tools. Several factors, including wrangling the different groups affected by an implementation, are critical to successfully managing DITA projects. Note: This post assumes you have already done a content strategy analysis, which determined the DITA standard … Read More