General Stanley McChrystal offers sage leadership advice you can apply to your content strategy. Here are your marching orders:
What’s the best way to minimize conflict when developing and implementing a new content strategy?
You’ve probably heard the announcement countless times: “Please locate the nearest emergency exit.” Chances are you ignore these exits most of the time, but you feel safer knowing they’re there. You wouldn’t go to a restaurant or movie theater or travel on public transportation that … Read More
Implementing a content strategy often involves overcoming significant technological and cultural challenges, but some of these challenges are so scary, so heinous, that they earn a place among the undead because they Just. Won’t. Die! In this webcast, which debuted at Lavacon 2014, Bill Swallow … Read More
I used Uber and lived to tell the tale. And I found a lesson for content strategy in my rides to and from the airport in San Francisco.
You’re probably hearing it more and more: silos are bad for your business. They discourage collaboration, lead to duplication and inconsistency, and prevent you from delivering a unified content experience to your customers. But what really happens when you try to break them down?
“What CCMS should we buy?” It’s a common question with no easy answer. This article provides a roadmap for CCMS evaluation and selection. First, a few definitions. A CCMS (component content management system) is different from a CMS (content management system). You need a CCMS to manage … Read More
Content strategy is taking hold across numerous organizations. Bad content is riskier and riskier because of the transparency and accountability in today’s social media–driven world. But now, we have a new problem: a talent deficit in content strategy.
Having trouble with your technical content process? Need a strategy that can help you improve and scale? Before you make a change, talk to the other content-producing groups in your company—marketing, training, sales, support—to develop a content strategy that works across the entire organization.