Content strategy and change resistance

Sarah O'Keefe / Opinion5 Comments

There’s already lots of discussion about change management in content strategy (for example, here, here, here, here, here, and here). In our experience, making the case for content strategy is actually much easier with executives than with content creators.

The true cost of incumbency bias

Sarah O'Keefe / Opinion1 Comment

When selecting authoring and publishing tools, there is an unfortunate human instinct to cling to the familiar. This ranges from a slight preference for the tool currently in use to “You will pry this software from my cold, dead hands.”