Skip to main content

Tag: content strategy

Content strategy

Agile content strategy

In an agile environment, a company develops its products in continuous iterations with incremental deliveries called sprints. This approach allows the company to test the success of each small change to the product and adapt the development process accordingly. So what does that mean for content?

Read More
Podcast transcript

Full transcript of Potluck strategy podcast

Sarah O’Keefe: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way.

Sarah O’Keefe: Hi, everyone. I’m Sarah O’Keefe. For episode 40, we’re thinking about food. Although, I should clarify that we think about food a lot here at Scriptorium. It’s an important part of our daily life and our holiday potluck is an opportunity to show off our culinary skills in cooking and, I think, most especially eating. So it occurred to me that a great potluck has a lot in common with content strategy, and in this episode, we’re going to talk about our favorite topic, food, and how we can apply a potluck planning, which is hard to say, to content strategy.

Read More
Podcast

Potluck strategy podcast

In episode 40 of the Content strategy experts podcast, Sarah O’Keefe, Bill Swallow, and Gretyl Kinsey create a food-themed facade for content strategy. Abundant potluck metaphors illustrate some of the most important content strategy decisions.

Read More
White papers

Managing DITA projects: Five keys to success

Executive summary

You just completed a content strategy analysis. Your analysis concludes that the Darwin Information Typing Architecture (DITA) XML standard will provide a great framework for your company’s content. You are ready to set up a DITA system, but where do you start?

Implementing DITA is not just a matter of picking tools. In fact, software selection is usually the easiest part of a DITA project. This white paper describes best practices for five critical facets of a DITA project.

Read More
Podcast transcript

Full transcript of LavaCon 2018 recap podcast

Bill Swallow:          Welcome to the Content Strategy Experts Podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. Hello, I’m Bill Swallow. For episode 39, we thought we’d try something a little different. We just returned home from LavaCon, and while there, we spoke to attendees and vendors about trends, challenges, and take-aways from the conference. We hope you enjoy this short collection of brief interviews. You may notice that the recording’s a bit noisier than usual, after all, we were at a very busy conference in New Orleans, on Bourbon Street.

Read More
Podcast transcript

Full transcript of Content strategy step one podcast

Kaitlyn Heath:   Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 38, we focus on the beginning stages of adapting your content strategy. What are the first steps in analyzing the current methods, what are the primary issues, and what improvements need to be made?

Read More