The first in an occasional series on how to avoid pitfalls in your content strategy.
In this podcast, Sarah O’Keefe, Bill Swallow, and Alan Pringle discuss how to dodge tool-related traps in your content strategy.
In 2015, we talked about a vision to tackle, lead and map out an enterprise content strategy. Today I wanted to provide an update on making that vision a reality, and how to expand it beyond a singular team and into other parts of an organization.
The rollout of an enterprise content strategy can be done in phases to define content goals, clean up existing content and then expand to additional departments.
A misfire by a German grocery chain entering the US market reminds me of a very important content strategy commandment: Know thy audience.
Markdown is a text-based markup language designed for content authoring. Using a limited set of formatting marks, you can create content and render it to HTML or another format.
There’s a growing buzz about Markdown in the technical communication community. While great for quick content development, there are some limitations to its usefulness.
This podcast features special guest Ed Marsh of the Content Content podcast. Scriptorium’s guest appearances on the Content Content podcast inspired us to start our own. In this episode, Gretyl Kinsey and Ed Marsh discuss content strategy and how it applies to the world of podcasting, solutions to the ever-present problem of content silos, how to find your tribe at events like LavaCon, and more.
Last week’s LavaCon conference in Portland, OR was the highest attended ever. And with good reason; the program was very compelling. Regardless of session focuses (web copy, chatbots, virtual reality, and more), nearly every session echoed the same themes: change is constant, collaboration is critical, find your tribe.
This post is part of Scriptorium’s 20th anniversary celebration.
You know you’re doing content strategy wrong when…
We often talk about building content strategies from the ground up: first, coming up with a strategy to address your content problems, and then implementing a solution. But not all implementations happen that way. If you’ve already started implementing a new system, it’s not too late to think about content strategy—in fact, it’s crucial to make sure your new processes will be sustainable.
00:00 Bill: Welcome to The Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 13, we discuss measuring the return on investment in a content strategy implementation. Hi, everybody. This is Bill Swallow, the Director of Operations here at Scriptorium. I am here with Sarah O’Keefe, the founder and CEO.
In this podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss ways of measuring the return on investment in a content strategy implementation. A content strategy is tied to specific business goals; it’s designed to either solve a business problem with content or better position your company to meet current and future business goals. Like any business strategy, it needs to be measured over time to determine its effectiveness in achieving those goals.
