Content strategy requirements: real or fake?
Content strategy is no stranger to change. A strategy must be ever-evolving to meet new business requirements. But how do you determine whether a requirement is real or fake?
Tag: content strategy
Full transcript of Content strategy failure podcast
Alan Pringle: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 37, we talk about failure, how can you guarantee your content strategy will fail? How can you invite disaster for your content processes?
Content strategy failure podcast
In episode 37 of the Content Strategy Experts podcast, Alan Pringle and Sarah O’Keefe teach you how to ensure your content strategy fails. From experience, they give examples of exactly what makes a content strategy unsuccessful.
Full transcript of Lightweight DITA podcast: part 2 with guests Dr. Carlos Evia and Michael Priestley
Gretyl Kinsey: Welcome to the Content Strategy Experts Podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 36 we talk about Lightweight DITA and more with Dr. Carlos Evia, and Michael Priestley. This is the second of two podcasts featuring these special guests.
Lightweight DITA podcast: part 2 with guests Carlos Evia and Michael Priestley
In part two of two, Lightweight DITA (LwDITA) committee co-chairs, Carlos Evia and Michael Priestley, elaborate on LwDITA’s development, including use scenarios and user testing.
Full transcript of Lightweight DITA podcast: part 1 with guests Carlos Evia and Michael Priestley
Gretyl Kinsey: Welcome to the Content Strategy Experts Podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 35, we talk about Lightweight DITA and more with Dr. Carlos Evia and Michael Priestley. This is the first of two podcasts featuring these special guests.
Lightweight DITA podcast: part 1 with guests Carlos Evia and Michael Priestley
In part one of this two-part podcast, Carlos Evia and Michael Priestley talk to Gretyl Kinsey about Lightweight DITA (LwDITA): how it was conceived, the target audience, and the problems they hope it will solve.
Look out for part two on September 10th.
Full transcript of Battling content strategy inertia podcast
Sarah O’Keefe: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 34 of this podcast, we talk about inertia. It’s August, so here we are in the dog days of summer in North Carolina. It’s hot and humid, and doing absolutely nothing seems like pretty much the best and only strategy right now. That got us thinking about inertia in content strategy. It takes a big push to get a content strategy project moving, and a lot of times, do nothing seems like a much safer strategy than actually taking action and doing something. But of course, the choice to do nothing is, itself, a decision, and may lead to sunburn if you just stay out there too long.
Battling content strategy inertia podcast
In this podcast, Sarah O’Keefe and Alan Pringle discuss inertia. How do you build enough momentum for big content strategy changes?
Full transcript of Content strategy pitfalls podcast: migration
Bill Swallow: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 33, we continue our occasional series on content strategy pitfalls. Our focus today is content migration. What are some common pitfalls you may encounter during content migration and how might the intrepid content strategists avoid or handle them?
