In episode 140 of The Content Strategy Experts Podcast, Sarah O’Keefe and Éric Bergeron, president and CEO of IXIASOFT, share the story behind the MadCap acquisition of IXIASOFT.
“The question that everybody is asking, and we really want the answer to, is this seems like a very sensible combination, but MadCap as an organization has done a really excellent job with their marketing, and much of their marketing has been based on the concept that DITA is not something that you need. Flare is happy and easy and safe and wonderful, and DITA is none of those things. So, when you say this is a bit of an odd combination, I think everybody’s looking at, ‘Well, wait a minute, there’s been a lot of DITA bashing over the past 10 years or so.’ What do you do with that?”
—Sarah O’Keefe
In episode 119 of The Content Strategy Experts podcast, Elizabeth Patterson and Bob Johnson of Tahzoo discuss accessibility when authoring DITA content.
“By its very nature, DITA being strongly structured facilitates more accessible content.”
– Bob Johnson
Are your content development processes manual, inconsistent, or unable to scale to meet larger demands? Gretyl Kinsey is presenting Expanding smart content across the enterprise during April’s meeting. Get practical tips for expanding smart content operations across the enterprise, even in the face of challenges such as budget constraints, change resistance, company politics, and more.
Join the meeting.
Have questions about AEM and DITA? We’ve compiled some useful resources.
How does content, particularly post-sales content, fit in the scheme of delivering exceptional digital experiences? Find out during a leadership panel discussion, Championing content in the digital transformation game, with Sarah O’Keefe, on Monday, May 10th at 9:10 a.m. Pacific Time.
Sarah O’Keefe is also delivering the morning keynote, The future of publishing is CaaS: How Content as a Service will transform content operations, on Tuesday, May 11th at 9:15 a.m. PT.
During this keynote you will explore:
Register for DITA World.
In episode 106 of The Content Strategy Experts podcast, Gretyl Kinsey and Bob Johnson of Intuitive talk about accessibility and the Darwin Information Typing Architecture
“If you’re doing it right, accessibility doesn’t look any different than what you’re doing day to day. You’re just adding accessibility considerations when you author your content.”
– Bob Johnson
In this presentation, Divraj Singh of Adobe and Sarah O’Keefe explore the concept of Content as a Service and provide CaaS examples.
“In a Content as a Service model, content creators write the content and make it available. Then the consumer gets to format that content and read or consume it in whatever way they want. ”
– Sarah O’Keefe
This presentation is brought to you by The Content Wrangler.
Simon Bate is presenting Generating slides from DITA content: Exploring the challenges. He will provide tips on preparing your DITA content for slides and share some challenges you may encounter.
In episode 100 of The Content Strategy Experts podcast, Bill Swallow and special guest Jodi Shimp discuss their experience with digital transformation and implementing a new content strategy at Crown Equipment Corporation.
“The initial and earliest win in the project was the go-ahead to even bring on consultants to help us determine what the scope would be and what the true need would be across all the different groups.”
– Jodi Shimp
Buyers are looking at your technical content and marketing content prior to the sale. To provide a unified customer experience, you need to integrate the two. Here are some resources to help you get started:
