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Éric Bergeron explains the MadCap acquisition of IXIASOFT (podcast)

In episode 140 of The Content Strategy Experts Podcast, Sarah O’Keefe and Éric Bergeron, president and CEO of IXIASOFT, share the story behind the MadCap acquisition of IXIASOFT.

“The question that everybody is asking, and we really want the answer to, is this seems like a very sensible combination, but MadCap as an organization has done a really excellent job with their marketing, and much of their marketing has been based on the concept that DITA is not something that you need. Flare is happy and easy and safe and wonderful, and DITA is none of those things. So, when you say this is a bit of an odd combination, I think everybody’s looking at, ‘Well, wait a minute, there’s been a lot of DITA bashing over the past 10 years or so.’ What do you do with that?”

—Sarah O’Keefe

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Boston DITA User’s Group monthly meeting

Are your content development processes manual, inconsistent, or unable to scale to meet larger demands? Gretyl Kinsey is presenting Expanding smart content across the enterprise during April’s meeting. Get practical tips for expanding smart content operations across the enterprise, even in the face of challenges such as budget constraints, change resistance, company politics, and more.

Join the meeting.

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Adobe DITA World 2022

Have questions about AEM and DITA? We’ve compiled some useful resources.

How does content, particularly post-sales content, fit in the scheme of delivering exceptional digital experiences? Find out during a leadership panel discussion, Championing content in the digital transformation game, with Sarah O’Keefe, on Monday, May 10th at 9:10 a.m. Pacific Time.

Sarah O’Keefe is also delivering the morning keynote, The future of publishing is CaaS: How Content as a Service will transform content operations, on Tuesday, May 11th at 9:15 a.m. PT.

During this keynote you will explore:

  • What CaaS is and why it matters
  • Some typical CaaS use cases
  • The challenges in a CaaS environment

Register for DITA World.

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Podcast Podcast transcript

DITA and accessibility (podcast)

In episode 106 of The Content Strategy Experts podcast, Gretyl Kinsey and Bob Johnson of Intuitive talk about accessibility and the Darwin Information Typing Architecture

“If you’re doing it right, accessibility doesn’t look any different than what you’re doing day to day. You’re just adding accessibility considerations when you author your content.”

– Bob Johnson

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Podcast Podcast transcript

Content strategy success at Crown (podcast)

In episode 100 of The Content Strategy Experts podcast, Bill Swallow and special guest Jodi Shimp discuss their experience with digital transformation and implementing a new content strategy at Crown Equipment Corporation.

“The initial and earliest win in the project was the go-ahead to even bring on consultants to help us determine what the scope would be and what the true need would be across all the different groups.

– Jodi Shimp

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