In episode 98 of The Content Strategy Experts podcast, Sarah O’Keefe and Dr. Carlos Evia of Virginia Tech continue their discussion about the pros and cons of markdown. “If you want to make a website and you need to write the text in a fast … Read More
The pros and cons of markdown (podcast, part 1)
In episode 97 of The Content Strategy Experts podcast, Sarah O’Keefe and Dr. Carlos Evia of Virginia Tech discuss the pros and cons of markdown. “I think markdown has a huge user base because most people need to develop content for the web. But there’s … Read More
Integrating technical and marketing content for maximum impact
Buyers are looking at your technical content and marketing content prior to the sale. To provide a unified customer experience, you need to integrate the two. Here are some resources to help you get started:
DITA 2.0: What to expect (podcast)
In episode 95 of The Content Strategy Experts podcast, Sarah O’Keefe and Kris Eberlein (chair of the OASIS DITA Technical Committee) discuss the upcoming release of 2.0. What can you expect if you are currently in DITA? And what do you need to know if … Read More
DITA to PowerPoint: Exploring the challenges
PDF format at the end of this post. We’ve worked on a few DITA-to-PowerPoint projects. In some cases, the project sounded like a natural fit. In other cases, the fit was less than compelling. Even in projects that seemed to have a natural fit, we … Read More
DITA for small teams (podcast)
In episode 93 of The Content Strategy Experts podcast, Gretyl Kinsey and Sarah O’Keefe talk about how to determine whether DITA XML is a good fit for smaller content requirements. “Scalability or anticipated scale is actually a good reason to implement DITA for a small … Read More
The misuse of metadata (podcast)
In episode 89 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow talk about strategies for avoiding the misuse of metadata and DITA XML-based content. “The more you fine-tune how your content model needs to operate, the easier it’s going to be to move … Read More
DITA: The next generation (podcast)
In episode 83 of The Content Strategy Experts podcast, Gretyl Kinsey and Jake Campbell talk about the next generation of DITA. What happens when you need to update your existing DITA structure? “When you’re building everything out the first time around, you can do as much … Read More
Adobe DITAWORLD 2020
Sarah O’Keefe is presenting Leveraging DITA for enterprise content needs on Wednesday, October 7th at 7:00 p.m. ET. She will explore different ways to exchange DITA content with marketing, e-learning, support, software development, and others across the enterprise. Register.
The true cost of quick fixes (podcast, part 2)
In episode 79 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow continue their discussion and talk about solutions to quick fixes. “A big part of your content strategy should be how requests come in, how the timelines are built, and what you’re … Read More