In this webcast recording, Sarah O’Keefe discusses various strategic initiatives that require coordination between marcom and techcomm and addresses how to begin to thaw out the relationship.
This morning, I was among the many who received an email from Netflix CEO Reed Hastings. He was responding to criticisms that Netflix “lacked respect and humility in the way [the company] announced the separation of DVD and streaming and the price changes.”
Social media has transformed the work of technical communicators, but we’re far from alone in feeling its impact:
Request for Proposal (RFP) documents usually arrive in the dead of night, addressed to sales@scriptorium or sometimes info@scriptorium. Dear Vendor, LargeCompany is looking for a partner who can work magic and walk on water. Please refer to the attached RFP. Signed, Somebody in Purchasing Our … Read More