Good news: The technical problem of integrating marketing and technical content has been solved. Bad news: The hard work is just starting. The design-focused marcom perspective and the structure-focused techcomm perspective need to co-exist and co-create.
In episode 87 of The Content Strategy Experts podcast, Sarah O’Keefe and special guest Nenad Furtula of Bluestream talk about finding the value when selling structure. Why do so many tech pubs departments fail to get support for structured content and what can we potentially … Read More
In episode 76 of The Content Strategy Experts podcast, Elizabeth Patterson and Alan Pringle talk about expectations versus realities of tools when moving to smart structured content. “You can have different people using different tools and still pour all of the content into the single content … Read More
If you had told me in July 2015 that LearningDITA would have 10 courses and be available in three languages, I wouldn’t have believed you. Since the site’s initial launch, it’s grown from a single course to a major resource for those who need to … Read More
Alan Pringle: Welcome to the Content Strategy Experts Podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 31, we discuss use cases for the DITA standard and how its adoption … Read More
00:03 Gretyl Kinsey: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In Episode 23, we discuss LearningDITA Live 2018. Hello and welcome to the Content … Read More