Does your house have good bones? Ugly paint, terrible carpet, and dated appliances are all fixable. But if a room is too small, a door is in the wrong place, or the rooms don’t match your requirements (need a downstairs master bedroom?), then you have a … Read More
General Stanley McChrystal offers sage leadership advice you can apply to your content strategy. Here are your marching orders:
One of the major challenges in implementing DITA projects is training. Although we (and others) offer fabulous live, instructor-led training, there is also a need for asynchronous learning–where can a student go to learn DITA independently? To address this need, Scriptorium is starting an open-source effort to … Read More
The recent slate of announcements for candidacy in the 2016 US presidential election got me thinking—how do campaigns relate to content?
What’s the best way to minimize conflict when developing and implementing a new content strategy?
It finally happened. A part of your production pipeline has failed too many times, and everyone is in agreement: you need a hero.
I used Uber and lived to tell the tale. And I found a lesson for content strategy in my rides to and from the airport in San Francisco.
Having the budget to buy new technology isn’t the same as having a content strategy. Case in point: the US government has spent billions on electronic medical record (EMR) systems that can’t communicate with each other.
You’re probably hearing it more and more: silos are bad for your business. They discourage collaboration, lead to duplication and inconsistency, and prevent you from delivering a unified content experience to your customers. But what really happens when you try to break them down?
These days, I generally avoid fast food, but it’s hard to pass up good French fries every now and then. Look beyond those yummy fries, and you can learn some valuable lessons that apply to content strategy.