Let’s take a break from content strategy and talk a bit about virtual meeting etiquette. I’ve heard plenty of virtual meeting horror stories from friends and colleagues. There are tales of barking dogs, screaming children, loud ambient office noise, and yes, even the dreaded toilet … Read More
When you travel, do people ask you for directions and address you as if you live in the area? I’ve had that happen a few times, and friends and colleagues have shared similar experiences. You may not stand out as an obvious tourist on your … Read More
In a recent post on lean content strategy, I wrote about a focus on waste reduction: After creating a nice automated XML-based process, waste in formatting is eliminated, and we declare victory and go home. Unfortunately, the organization is now producing irrelevant content faster, and the … Read More
Technical Writing is only about what software you know! Is that why every where I read any type of document, web page, or article it is FULL of misspellings, incorrect punctuation, and horrible formatting?!! That’s what started a thread on LinkedIn that encapsulates long-running debates … Read More
Metadata is one of the most important factors in making the most of your DITA XML-based content environment. Whether you’re converting legacy content into DITA or creating new structured content, it’s important to know what metadata (or data about data) your files will keep track … Read More
“My team is looking into how we can use <incumbent tool> to handle our new content requirements.” That’s what I heard from a manager during a recent phone call about a company’s expanding content needs. The tools-focused response made me cringe.
Product development, content development, and localization processes are too often viewed as a waterfall process. This is not at all accurate.
When companies need to change the way they’re producing content, localization and scalability can be two of the biggest motivating factors. If your company’s content is not consistent, you may face significant challenges with translating it into new languages or distributing it via new platforms. … Read More
Does your house have good bones? Ugly paint, terrible carpet, and dated appliances are all fixable. But if a room is too small, a door is in the wrong place, or the rooms don’t match your requirements (need a downstairs master bedroom?), then you have a … Read More
General Stanley McChrystal offers sage leadership advice you can apply to your content strategy. Here are your marching orders: