I used Uber and lived to tell the tale. And I found a lesson for content strategy in my rides to and from the airport in San Francisco.
You’re probably hearing it more and more: silos are bad for your business. They discourage collaboration, lead to duplication and inconsistency, and prevent you from delivering a unified content experience to your customers. But what really happens when you try to break them down?
These days, I generally avoid fast food, but it’s hard to pass up good French fries every now and then. Look beyond those yummy fries, and you can learn some valuable lessons that apply to content strategy.
This guest post is by Carlos Evia, Ph.D., the director of Professional and Technical Writing at Virginia Tech. The DITA Troubleshooting topic is one of the “new” features in version 1.3 of the standard. However, troubleshooting has been around the DITA world for some good … Read More
Content strategy is taking hold across numerous organizations. Bad content is riskier and riskier because of the transparency and accountability in today’s social media–driven world. But now, we have a new problem: a talent deficit in content strategy.
Robert Anderson, one of the DITA architects, compared the transition from DITA 1.1 to DITA 1.2 to the difference between having a couple of drinks with friends and a huge party. The DITA 1.2 specification introduced broad changes in the form of new base elements, … Read More
Over the past year or two, our typical XML customer has changed. Until recently, most XML publishing efforts were driven by marketing communications, technical publications, or IT, usually by a technical expert. But today’s customer is much more likely to be an executive who understands … Read More
It’s a new year, which means it’s time for Scriptorium to discuss—and wildly speculate about—the latest trends in content. Here’s what Bill Swallow, Gretyl Kinsey, and I had to say about 2015 content trends.
We hear a lot about the learning curve for structured authoring, but what does that really mean?