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Content strategy

Going global: the demand for intelligent content

Companies experience their greatest growing pains when expanding business to global markets. It’s an exciting time but can also be a rude awakening as differing local requirements emerge for both product and content.

On the content side, keeping all of these requirements in check can be a daunting task. Proper planning and execution is critical for meeting these requirements and delivery dates, and for keeping your sanity.

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Business case/ROI CCMS Content management

Buyer’s guide to CCMS evaluation and selection

“What CCMS should we buy?”

It’s a common question with no easy answer. This article provides a roadmap for CCMS evaluation and selection.

First, a few definitions. A CCMS (component content management system) is different from a CMS (content management system). You need a CCMS to manage chunks of information, such as reusable warnings, topics, or other small bits of information that are then assembled into larger documents. A CMS is for managing the results, like white papers, user manuals, and other documents.

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DITA White papers

Conditional content in DITA

This post provides an overview of techniques you can use to handle conditional content in DITA. The need for complex conditions is a common reason organizations choose DITA as their content model. As conditional requirements get more complex, the basic Show/Hide functionality offered in many desktop publishing tools is no longer sufficient.

Conditional processing is especially interesting–or maybe problematic—when you combine it with reuse requirements. You identify a piece of content that could be reused except for one small bit that needs to be different in the two reuse scenarios.

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Opinion

DITA 1.3 overview

Robert Anderson, one of the DITA architects, compared the transition from DITA 1.1 to DITA 1.2 to the difference between having a couple of drinks with friends and a huge party. The DITA 1.2 specification introduced broad changes in the form of new base elements, new architectural structures, and new specializations.

DITA 1.3 isn’t the rowdy gathering that DITA 1.2 was—it’s more a group of friends going out to the new pub downtown while being sure to get some designated drivers. This article describes the most important additions to DITA 1.3.

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Opinion

XML overview for executives

Over the past year or two, our typical XML customer has changed. Until recently, most XML publishing efforts were driven by marketing communications, technical publications, or IT, usually by a technical expert. But today’s customer is much more likely to be an executive who understands the potential business benefits of XML publishing but not the technical details. This article provides an XML overview for executives. What do you need to know before you decide to lead your organization into an XML world?

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Opinion

2015 content trends

It’s a new year, which means it’s time for Scriptorium to discuss—and wildly speculate about—the latest trends in content. Here’s what Bill Swallow, Gretyl Kinsey, and I had to say about 2015 content trends.

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