Blog - Page 55 of 99 - Scriptorium

Reducing tedium in content workflows with exceptionally mobile technology

The content lifecycle can involve many needlessly tedious tasks. Perhaps the most tedious of tasks is review tracking. There are many ways to send content out for review. Some people prefer using a manual process, others prefer automated workflows. Whatever approach you use is fine, provided one critical detail: that the reviewer actually read the material.

To date there is no sure-fire way to ensure that reviewers read the material assigned to them. No matter how many alerts they receive, and no matter how many times you bug them, there is no systematic way to ensure that reviewers read and comment on the material in a timely manner.

But what if there was?

Bill Swallow

June 2, 2015

white Scriptorium owl on a blue background

Structured content

Renovate or rebuild? Construction as a content strategy model

Does your house have good bones? Ugly paint, terrible carpet, and dated appliances are all fixable. But if a room is too small, a door is in the wrong place, or the rooms don’t match your requirements (need a downstairs master bedroom?), then you have a serious problem.

Content can also have good bones. Or not.

Sarah O'Keefe

May 26, 2015

Structured content

What makes a good leader—and a successful content strategy

General Stanley McChrystal offers sage leadership advice you can apply to your content strategy.

Here are your marching orders:

Alan Pringle

May 19, 2015

Change management Content pitfalls Structured content

Moving past content strategy roadblocks (premium)

Keeping a content strategy implementation moving forward is important, but it isn’t always easy. You may have to deal with an extremely slow-moving project or unexpected delay. You may even have to put a project completely on hold. Here are some common obstacles that get in the way of progress, and some ways you can work to overcome them.

Gretyl Kinsey

May 11, 2015

Structured content

Campaigning with your content

The recent slate of announcements for candidacy in the 2016 US presidential election got me thinking—how do campaigns relate to content?

Gretyl Kinsey

April 28, 2015

Structured content

Content strategy and the big picture

What’s the best way to minimize conflict when developing and implementing a new content strategy?

Alan Pringle

April 20, 2015

Content management Replatforming Structured content

Content strategy: What’s your exit strategy?

You’ve probably heard the announcement countless times: “Please locate the nearest emergency exit.” Chances are you ignore these exits most of the time, but you feel safer knowing they’re there. You wouldn’t go to a restaurant or movie theater or travel on public transportation that didn’t have an emergency exit—so why would you develop a content strategy without one?

In a recent blog post, Alan Pringle brought up the the importance of having an exit strategy, and I wanted to expand on that idea. Without a plan for what to do if your implementation doesn’t go as expected, your company could face tremendous costs—in terms of both time and money—trying to move on to a system that works.

Gretyl Kinsey

April 13, 2015

Brand credibility Food & fun Structured content Webinar

Webcast: Content Strategy vs. The Undead

Implementing a content strategy often involves overcoming significant technological and cultural challenges, but some of these challenges are so scary, so heinous, that they earn a place among the undead because they Just. Won’t. Die!

In this webcast, which debuted at Lavacon 2014, Bill Swallow takes a look at these nightmare-inducing monsters—from unrelenting copy-and-paste zombies to life-draining, change-avoiding vampires—and shows you what can be done to keep your content strategy implementation from turning into a fright fest.

Bill Swallow

April 9, 2015

Content pitfalls Structured content