Content as a Service (CaaS) changes publishing from a “push” model to an on-demand model. If you’re looking to pull content from multiple sources and incorporate more flexibility into your content operations, it may be time to consider CaaS. Here are some resources to help you get started:
In episode 117 of The Content Strategy Experts podcast, Sarah O’Keefe and Patrick Bosek of Heretto continue their discussion about Content as a Service.
“Content as a Service is becoming a necessity to really deliver a strong customer experience from an answers and knowledge perspective.”
– Patrick Bosek
In episode 116 of The Content Strategy Experts podcast, Sarah O’Keefe and Patrick Bosek of Heretto talk about Content as a Service.
“Do we still have places where building a static site or a static set of help materials makes a lot of sense? Totally. But there’s a natural aspect of dynamic changing content. If that content is going to be a little bit different based on who or where or when you access it, then you can’t build it statically. That’s one of the things you’ll never get from a PDF.”
– Patrick Bosek
Content as a Service (CaaS) means that you make information available on request. The traditional publishing model is to package and format information into print, PDF, or websites, and make those collections available to the consumer. But with CaaS, consumers decide what information they want and in what format they want it.
In this presentation, Divraj Singh of Adobe and Sarah O’Keefe explore the concept of Content as a Service and provide CaaS examples.
“In a Content as a Service model, content creators write the content and make it available. Then the consumer gets to format that content and read or consume it in whatever way they want. ”
– Sarah O’Keefe
Content as a Service (CaaS) moves content out of the traditional publishing world. Instead of creating content and pushing it to consumers at the end of the content lifecycle, you make content available on demand. Content consumers connect to a content repository and extract what they need.
In a CaaS system, the content consumer might be a human or a machine. Instead of publishing the content, you let the requestor decide what they need.
In this webcast, Sarah O’Keefe (Scriptorium) and Divraj Singh (Adobe) explore the concept of Content as a Service and provide CaaS examples. If you have complex content requirements, especially in personalization or system integration, CaaS could help you by providing a way to disconnect content authoring, rendering, and delivery.
In episode 165 of The Content Strategy Experts Podcast, Sarah O’Keefe and guest Patrick Bosek of Heretto discuss how the role of customer self service is evolving in the age of AI.
I think that this comes back to the same thing that it came back to at every technological shift, which is more about being ready with your content than it is about having your content in the perfect format, system, set of technologies, or whatever it may be. The first thing that I think either of us will say, and a lot of people in the industry will tell you, is that you need to structure your content.
— Patrick Bosek
What’s CaaS, and how does it add value to your content? To find out, join Sarah O’Keefe for the free upcoming webinar, “Understanding the Business Value of Content-as-a-Service,” hosted by The Content Wrangler and Heretto.
You’ll learn about this new approach to content delivery, and how to use CaaS to mitigate problems with organizational silos. Join us for 60 minutes of outstanding content, including a live Q&A.
Register now to secure your spot!
Translation troubles? This podcast is for you! In episode 173 of The Content Strategy Experts podcast, Bill Swallow and special guest Mike McDermott, Director of Language Services at MadTranslations, share strategies for overcoming common content localization challenges and unlocking new market opportunities.
Mike McDermott: It gets very cumbersome to continually do these manual steps to get to a translation update. Once the authoring is done, ideally you just send it right through translation and the process starts.
Bill Swallow: So from an agile point of view, I am assuming that you’re talking about not necessarily translating an entire publication from page one to page 300, but you’re saying as soon as a particular chunk of content is done and “blessed,” let’s say, by reviewers in the native language, then it can immediately go off to translation even if other portions are still in progress.
Mike McDermott: Exactly. That’s what working in this semantic content and these types of environments will do for a content creator. You don’t need to wait for the final piece of content to be finalized to get things into translation.
Does any of this sound familiar?
It’s time for a new way of managing content. Here’s how a content strategist can help you create successful content operations.
