Do your customers know the right words to search for? Does marketing refer to your product one way while the tech team refers to it another? Inconsistent word use causes confusion within your company and negatively affects customers’ perception of your brand. So what causes the inconsistencies, and how do you fix them?
In episode 65 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow talk about the need for a localization strategy.
“There may be things you’re writing in your source content that you don’t want literally translated. In many cases, there are stark cultural differences between one location and another. Writing something at all may be inappropriate for another audience.”
—Bill Swallow
So you’ve decided to move your content to DITA. You want all the benefits of reuse and less expensive translation, and you’ve completed your content model. But now the question is, “What do we do with our existing content?”
Elizabeth Patterson: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In Episode 50, we talk with attendees at the CMS/DITA North America Conference about how they have used DITA in their career and the challenges they have overcome. This is part one of a two-part podcast.
Alan Pringle: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 48, we discuss the importance of using open content formats in your digital transformation.
There is no single answer to the question of how much XML-based publishing will cost. This white paper describes XML publishing based on small, medium, large, and enterprise scenarios.
Gretyl Kinsey: Welcome to the Content Strategy Experts Podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 36 we talk about Lightweight DITA and more with Dr. Carlos Evia, and Michael Priestley. This is the second of two podcasts featuring these special guests.
00:01 Gretyl Kinsey: Welcome to the Content Strategy Experts Podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 22, we talk about content strategy and more with Ed Marsh of the Content Content Podcast.
00:00 Sarah O’Keefe: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way.
In episode 21 of this podcast, we wonder, is Google Translate good enough? Hi everyone, I’m Sarah O’Keefe. I am hosting this episode and I am here to talk with Bill Swallow. Hey Bill.
I’ve lost count of the number of conferences I’ve attended. I average five or so per year, so over 20 years, that’s at least 100 events. Here are some things I’ve learned about successful conference attendance.
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