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Localization

Making localization “better”

This post is the first in a series about the value proposition of localization strategies. You can also see a presentation on this topic at LavaCon this October.

Localization issues are a primary reason companies seek help with a new content strategy. One of the most common questions we hear is, “How do we make our localization process better?”

When we’re asked this question, we turn the question around. What is wrong with your current localization process? What would you like to improve? How do you define “better?”

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Reviews

Pokémon GO and community documentation

Yes, I'm playing.

Yes, I’m playing.

Even if you aren’t twitchily checking your phone and resisting the urge to run outside to catch a Pikachu or Gyrados, you’ve probably heard all about the phenomenon of Pokémon GO. One of the most common criticisms of the game is that the in-app documentation is sparse at best. In response, the community banded together and began to document their theories and findings. You can readily find articles covering “eeveelutions,” theories on how to more easily capture Pokémon, and how to capture opposing gyms. It hearkens back to a time of meeting up in schoolyards to swap tips and rumors.

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