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Podcast Podcast transcript

The personalization paradox (podcast)

In episode 84 of The Content Strategy Experts podcast, Sarah O’Keefe talks with Val Swisher of Content Rules about why companies fail and how to succeed at delivering personalized experiences at scale.

“It all has to be completely standardized in order to be successful. There have to be small, individual, standardized chunks of content that are devoid of format that can be mixed and matched. Then the output can be personalized to the person who asked for it and sent to them at that moment in time.”

—Val Swisher

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Webinar

Think global, act global, go global (webinar)

Entering new language markets requires more than just translation. To succeed, people from across your organization need to collaborate and begin thinking globally. Bill Swallow talks about how to get started and provide a unified, localized customer experience.

“Going global is not a simple decision. You can’t just throw things out into the wild and expect them to be taken at face value. There are going to be language differences, there are going to be cultural differences, and there are going to be regulatory differences.”

—Bill Swallow

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Webinar

Surviving and thriving with AEM and DITA (webinar)

Sarah O’Keefe discusses general best practices for CCMS implementations, along with a specific focus on the AEM DITA CCMS.

“You then configure AEM XML to support your content model with specialization, constraints, and authoring experience. You can build authoring templates that give people a framework to work in and you can also customize the actual user experience.”

—Sarah O’Keefe

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DITA

Improving DITA workflow

An organization’s first foray in DITA and structured content is most often driven by one of the following:

  • Merger or acquisition: After a merger, the organization needs to refactor content workflows and so they decide to move into structured content and DITA.
  • Localization: The organization is growing and needs to ramp up content production in many languages.
  • Smart content: The organization recognizes content as a key business asset and wants to wring maximum value out of the content lifecycle.

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Webinar

Taxonomy planning (webinar)

Bill Swallow and Gretyl Kinsey share some of the most important steps to take when planning for your taxonomy in The Content Strategy Experts Webcast.

“When starting with a taxonomy, never start with a blank slate, because chances are somebody has done something already.”

—Bill Swallow

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Content strategy

Standardizing company terminology

Do your customers know the right words to search for? Does marketing refer to your product one way while the tech team refers to it another? Inconsistent word use causes confusion within your company and negatively affects customers’ perception of your brand. So what causes the inconsistencies, and how do you fix them?

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Podcast Podcast transcript

The need for a localization strategy (podcast)

In episode 65 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow talk about the need for a localization strategy.

“There may be things you’re writing in your source content that you don’t want literally translated. In many cases, there are stark cultural differences between one location and another. Writing something at all may be inappropriate for another audience.”

—Bill Swallow

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