In episode 81 of The Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle discuss document ownership and the role it plays in content development workflows and governance. “You’ve got to quit the focus on the tools. The tools are not going to solve mindset problems. … Read More
Coffee & Content: The need for enterprise content strategy
The distinction between pre-sales and post-sales content is blurring. Prospects routinely search for technical information and read user documentation before making a buying decision. Whether you like it or not, your prospects already use technical content. In this environment, you need a content strategy that … Read More
Will it blend? Legacy content and digital transformation
Your digital transformation is underway! You have a plan for new content, new delivery, and new content experiences. But what do you do with all of that existing content? You may have a plan for actively maintained content, but you also have much older legacy … Read More
Think global, act global, go global (webcast)
Entering new language markets requires more than just translation. To succeed, people from across your organization need to collaborate and begin thinking globally. Bill Swallow talks about how to get started and provide a unified, localized customer experience. “Going global is not a simple decision. You … Read More
Think global, act global, go global webcast
Entering new language markets requires more than just translation. To succeed, you must provide the same quality product or service to each market; you must provide a unified, localized customer experience. Going global requires a localization strategy. For that strategy to succeed, people from across … Read More
Signs you’re ready for an enterprise content strategy
You’ve deployed a successful content strategy for one department at your organization. How do you know you’re ready to take that strategy to the next level and expand it across the organization? Here are some common indicators that it’s time to develop an enterprise content … Read More
Why technical communication must be part of your marketing strategy (webcast)
Sarah O’Keefe talks about why your technical communication needs to become part of your marketing strategy. “Technical content is being read before the sale. Buyers are not limiting themselves to what they can find in your marketing content, they’re looking for what matters to them … Read More
Not all digital is transformation (webcast)
Gretyl Kinsey shares some examples of digital content production done well and not-so-well, and discusses practical tips for ensuring that you make the most out of your digital transformation. “Digital transformation is the use of technology to enrich information delivery.” —Gretyl Kinsey
Not all digital is transformation webcast
Transitioning your content from a print-oriented to a digital-focused workflow makes a huge difference in the way you provide information to customers. In a digital environment, you have the opportunity to offer your customers smarter, more flexible content. But how do you make sure you’re … Read More
Enterprise content strategy maturity model
“Whether you like it or not, your prospects already use technical content.” In the paper age, it cost money to distribute information. That gave big organizations some control over information flow. A prospect interested in purchasing a product would get “pre-sales” information–marketing materials, sales pitches, … Read More