Delight is the difference between what you and your team cost, and the revenue you directly (or indirectly) produce (or protect). This concept is as important to charities as hedge funds. Andy Kessler & Bruce Clarke You may not think that “delighting” customers is part … Read More
Content strategy is planning to use information to advance an organization’s goals. Your organization should have an enterprise content strategy that covers all customer-facing information, both persuasive content and informational content. Marketing content is generally persuasive, and technical content is generally informational.
Let’s wrap up 2015 with a look back at popular posts from the year. Scriptorium wishes you the best for 2016!
When you’re coming up with a metadata strategy for your content, you should start by developing a taxonomy, or a hierarchy used to organize metadata. A taxonomy will help shape your metadata strategy and make implementation of that strategy possible. In this follow-up post to … Read More