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Tag: localization

Podcast Podcast transcript

Content ops stakeholders: Localization (podcast)

In episode 115 of The Content Strategy Experts podcast, Bill Swallow and Sarah O’Keefe discuss content ops stakeholders in localization.

“Using baseball examples isn’t going to work well in a country where baseball is not a thing. So you have to think about that. Does your text, does your content, do your examples work and are they appropriate in your target language and culture?”

– Sarah O’Keefe

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Podcast Podcast transcript

Life with a content management system (podcast)

In episode 101 of The Content Strategy Experts podcast, Elizabeth Patterson and Sarah O’Keefe talk about what life is like with and without a content management system (CMS).

“You have to decide, by looking at your particular organization, whether you need what a CMS will give you. You will get improvements in consistency and automation for formatting and traceability. You can get improvements in translation because you have more consistent content and better workflows.”

– Sarah O’Keefe

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Webcast

Content reuse: How do you recognize redundancy? (webcast)

How do you recognize content redundancy? Chris Hill of DCL and Alan Pringle discuss content reuse and share some great insights about managing reuse as part of your content strategy.

“You are going to be reducing your localization costs, because every time you reuse and reduce the amount of source content, you are doing the same exact thing in every language that you’re translating to.”

–Alan Pringle

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Content operations

Content operations (content ops)

Content operations (content ops or ContentOps ) refers to the system your organization uses to develop, deploy, and deliver customer-facing information. Rahel Bailie refers to it as the way that your organization operationalizes your content strategy.

Over at easyDITA, there’s a more aspirational definition, which includes the purpose of good content ops:

Content Operations — ContentOps — is the infrastructure that maximizes your content creators’ efforts and guards against procedural errors by automating as much of the content development process as possible. 

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Webcast

Think global, act global, go global (webcast)

Entering new language markets requires more than just translation. To succeed, people from across your organization need to collaborate and begin thinking globally. Bill Swallow talks about how to get started and provide a unified, localized customer experience.

“Going global is not a simple decision. You can’t just throw things out into the wild and expect them to be taken at face value. There are going to be language differences, there are going to be cultural differences, and there are going to be regulatory differences.”

—Bill Swallow

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Think global, act global, go global webcast

Entering new language markets requires more than just translation. To succeed, you must provide the same quality product or service to each market; you must provide a unified, localized customer experience. Going global requires a localization strategy. For that strategy to succeed, people from across your organization need to collaborate and begin thinking globally. Join Bill Swallow and learn to think global, act global, and go global.

Register for free:

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