What makes a good leader—and a successful content strategy
General Stanley McChrystal offers sage leadership advice you can apply to your content strategy.
Here are your marching orders:
Moving past content strategy roadblocks (premium)
Keeping a content strategy implementation moving forward is important, but it isn’t always easy. You may have to deal with an extremely slow-moving project or unexpected delay. You may even have to put a project completely on hold. Here are some common obstacles that get in the way of progress, and some ways you can work to overcome them.
Campaigning with your content
The recent slate of announcements for candidacy in the 2016 US presidential election got me thinking—how do campaigns relate to content?
Content strategy and the big picture
What’s the best way to minimize conflict when developing and implementing a new content strategy?
Content strategy: What’s your exit strategy?
You’ve probably heard the announcement countless times: “Please locate the nearest emergency exit.” Chances are you ignore these exits most of the time, but you feel safer knowing they’re there. You wouldn’t go to a restaurant or movie theater or travel on public transportation that didn’t have an emergency exit—so why would you develop a content strategy without one?
In a recent blog post, Alan Pringle brought up the the importance of having an exit strategy, and I wanted to expand on that idea. Without a plan for what to do if your implementation doesn’t go as expected, your company could face tremendous costs—in terms of both time and money—trying to move on to a system that works.
Webcast: Content Strategy vs. The Undead
Implementing a content strategy often involves overcoming significant technological and cultural challenges, but some of these challenges are so scary, so heinous, that they earn a place among the undead because they Just. Won’t. Die!
In this webcast, which debuted at Lavacon 2014, Bill Swallow takes a look at these nightmare-inducing monsters—from unrelenting copy-and-paste zombies to life-draining, change-avoiding vampires—and shows you what can be done to keep your content strategy implementation from turning into a fright fest.
The perils of early adoption
It finally happened. A part of your production pipeline has failed too many times, and everyone is in agreement: you need a hero.
Uber, disruption, and content strategy
I used Uber and lived to tell the tale. And I found a lesson for content strategy in my rides to and from the airport in San Francisco.
Money and technology are not a content strategy
Having the budget to buy new technology isn’t the same as having a content strategy. Case in point: the US government has spent billions on electronic medical record (EMR) systems that can’t communicate with each other.
Breaking down content silos: expectation vs. reality
You’re probably hearing it more and more: silos are bad for your business. They discourage collaboration, lead to duplication and inconsistency, and prevent you from delivering a unified content experience to your customers. But what really happens when you try to break them down?
