From soccer balls to content strategy: the kick of change resistance
Your content strategy can learn a lot from soccer ball manufacturing plants in Sialkot, Pakistan.
Your content strategy can learn a lot from soccer ball manufacturing plants in Sialkot, Pakistan.
Content strategy requires you to connect information with business results. The key to getting a content strategy approved? Return on investment (ROI). Once you show that your content strategy is beneficial to the business, you are on your way.
In the legal world, discovery refers to the compulsory disclosure of relevant documents. In the consulting world, disclosure also important, but it is usually spotty and not in writing. Instead of disclosure, we have discovery.
As content strategy spreads far and wide, we are making old mistakes in new ways. Here are ten mistakes that content strategists need to avoid.
Technical writing and marketing writing attracts people who love words and books. (This definitely includes me.) In the emerging discipline of content strategy, content is an asset. Its value is determined by what it can do for the business, not by artistic or literary merit.
Quick! What’s the first thing you think about when you want to change your content strategy (the way you produce and distribute content)? If your answer is “tools,” you’re in good company.
Some thoughts on how to evaluate a hierarchy of content needs as a foundation for content strategy.
Transitioning to new publishing processes? Release your greatest hits collection first!
A CMS can be a powerful addition to your content authoring and delivery workflow or your worst enemy in translation. Or both.
I love Downton Abbey. I love my Honda Fit.
And I will consume content about those things—even when their creators would prefer I not.