From soccer balls to content strategy: the kick of change resistance
Your content strategy can learn a lot from soccer ball manufacturing plants in Sialkot, Pakistan.
Tag: content strategy
Keys to content strategy: ROI
Content strategy requires you to connect information with business results. The key to getting a content strategy approved? Return on investment (ROI). Once you show that your content strategy is beneficial to the business, you are on your way.
Keys to content strategy: Discovery
In the legal world, discovery refers to the compulsory disclosure of relevant documents. In the consulting world, disclosure also important, but it is usually spotty and not in writing. Instead of disclosure, we have discovery.
Ten mistakes for content strategists to avoid
As content strategy spreads far and wide, we are making old mistakes in new ways. Here are ten mistakes that content strategists need to avoid.
Content strategy—cold as ice
Technical writing and marketing writing attracts people who love words and books. (This definitely includes me.) In the emerging discipline of content strategy, content is an asset. Its value is determined by what it can do for the business, not by artistic or literary merit.
Tools, the content strategy killers
Quick! What’s the first thing you think about when you want to change your content strategy (the way you produce and distribute content)? If your answer is “tools,” you’re in good company.
A hierarchy of content needs
Some thoughts on how to evaluate a hierarchy of content needs as a foundation for content strategy.
Greatest hits for your listening content strategy pleasure
Transitioning to new publishing processes? Release your greatest hits collection first!
Content management and localization – finding the right fit
A CMS can be a powerful addition to your content authoring and delivery workflow or your worst enemy in translation. Or both.
“You don’t own me—or your content!”: the motivated consumer’s mantra
I love Downton Abbey. I love my Honda Fit.
And I will consume content about those things—even when their creators would prefer I not.
