Technical writing and marketing writing attracts people who love words and books. (This definitely includes me.) In the emerging discipline of content strategy, content is an asset. Its value is determined by what it can do for the business, not by artistic or literary merit.
Quick! What’s the first thing you think about when you want to change your content strategy (the way you produce and distribute content)? If your answer is “tools,” you’re in good company.
Some thoughts on how to evaluate a hierarchy of content needs as a foundation for content strategy.
Transitioning to new publishing processes? Release your greatest hits collection first!
A CMS can be a powerful addition to your content authoring and delivery workflow or your worst enemy in translation. Or both.
I love Downton Abbey. I love my Honda Fit.
And I will consume content about those things—even when their creators would prefer I not.
This anonymous guest post is part of the Blog Secret Santa project. There’s a list of all Secret Santa posts, including one written by Sarah O’Keefe, on Santa’s list of 2013 gift posts.
…in which we explore the idea of minimal viable product as applied to technical content.
Having worked at two translation companies and on many projects requiring localization, I appreciate just how nimble LSPs (language service providers) can be. Their ability to track down translators with the necessary subject matter expertise and handle a vast array of file formats is truly remarkable. That said, localization efficiency is dependent on you, the content provider.
