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Opinion

Opinion

Content monoculture

I’m having some trouble with the idea of “extending DITA” outside the world of technical communication. DITA is obviously important in the right environment, but should we be advocating the use of DITA for more and more content?

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Opinion

Dear Verizon call center

My voice mail randomly bailed on me, and after much Googling and forum snooping, I still couldn’t get it to cooperate. I couldn’t log in, and no one could leave me a message. So, I went down to the Verizon store, intent on giving the (very friendly) folks there a piece of my mind.

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Opinion

The devolution of DITA editors

Most of the DITA work that we do at Scriptorium is “full-on” implementation. That is, our customer decides to move their content from [something that is not DITA] to a DITA-based system. There are variations on the theme, of course, but nearly all of our customers are concerned about managing localization costs and increasing content reuse.

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Opinion

2011 predictions for technical communication

Predictions time! First, let’s review the 2010 post: cloud-based authoring begins to replace desktop authoring, increased adoption of XML alongside more sophisticated justifications, social media, collaboration, important new terms (content strategy [yes!] and decision engine [huh?]).

I’m not sure why I thought “decision engine” was going to take off, because it didn’t. Onward to 2011…

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