The Content Strategy Experts podcast
Scriptorium experts and special guests discuss content strategy issues. Podcasts average 15–20 minutes. Just enough for a lunchtime stroll, a short commute, or that delightful wait at the doctor’s office.
Small scope content strategies (podcast)
November 18, 2019Podcast: Play in new window | Download
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In episode 64 of The Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle talk about content strategies that have a limited or smaller scope.
Continue reading →“When you are limited it may slow you down, but at least you’re moving forward. It’s baby steps. It’s increments. It’s important to realize, yes it’s limiting, but you can take that and make it an advantage.”
—Alan Pringle
Subject matter experts as authors and reviewers (podcast)
November 4, 2019Podcast: Play in new window | Download
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In episode 63 of The Content Strategy Experts podcast, Sarah O’Keefe and Chip Gettinger of SDL chat about subject matter experts and their role as authors and as reviewers of content.
Continue reading →“One of the most important things about working with SMEs is to meet them where they are. It’s important to understand where they’re coming from and their perspective. Understand what issues matter to them.”
—Chip Gettinger
Content strategy pitfalls: best practices (podcast, part 2)
October 21, 2019Podcast: Play in new window | Download
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In episode 62 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow continue their discussion from episode 61 and talk about best practices for planning.
Continue reading →“You need to be mindful about how what you’re doing is going to impact other groups. You can’t just assume they’re going to play ball when you start rolling out a new strategy. Make sure they’re not only on board in theory, but that they are pretty much committed to the success of the project because they should have a stake in it in some form as well.”
— Bill Swallow
Content strategy pitfalls: planning (podcast, part 1)
October 7, 2019Podcast: Play in new window | Download
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In episode 61 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow return to our content strategy pitfalls series with a discussion about planning.
Continue reading →“Another thing that is really helpful is doing a pilot project or proof of concept, because that can help you look at a small but essential piece of your strategy and see how that works, and what goes wrong or what goes in an unexpected direction during that pilot.”
— Gretyl Kinsey
Reuse in DITA and beyond (podcast)
September 23, 2019Podcast: Play in new window | Download
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In episode 60 of The Content Strategy Experts Podcast, Elizabeth Patterson and Gretyl Kinsey discuss content reuse, how it specifically applies to DITA, and how it can benefit your organization.
Continue reading →“So often we see companies wasting a lot of time copying and pasting. This idea of reuse saves time and money, and then it also helps to maintain that consistency across your organization.”
— Elizabeth Patterson
Using the Learning and Training specialization for your content (podcast)
September 9, 2019Podcast: Play in new window | Download
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In episode 59 of the Content Strategy Experts Podcast, Alan Pringle and Kaitlyn Heath discuss how you can apply the Learning and Training specialization to your content.
Continue reading →I think the conditional processing is a huge benefit as well. You can have a lot more interactivity built in without that human interference.
— Kaitlyn Heath
Unifying content after a merger (podcast)
August 26, 2019Podcast: Play in new window | Download
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In episode 58 of the Content Strategy Experts Podcast, Elizabeth Patterson and Sarah O’Keefe discuss how to unify content after a merger.
Continue reading →In terms of pushback or in terms of change management, what we have to do is ask, “What does this other team do really well that potentially is going to be asked to change tools? How do you do this well?” And position the change as an opportunity.
— Sarah O’Keefe
Enterprise content strategy: Putting the pieces together (podcast)
August 12, 2019Podcast: Play in new window | Download
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In episode 57, Sarah O’Keefe and Bill Swallow look at content strategy across different disciplines and how an enterprise-level content strategy can grow from departmental efforts.
Continue reading →Calculating return on investment for your content strategy (podcast)
July 29, 2019Podcast: Play in new window | Download
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In episode 56 of the Content Strategy Experts Podcast, Gretyl Kinsey and Alan Pringle discuss how to calculate return on investment for your content strategy even if you’ve never measured anything before.
Continue reading →The Scriptorium approach to content strategy (podcast)
July 15, 2019Podcast: Play in new window | Download
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In episode 55 of the Content Strategy Experts Podcast, Elizabeth Patterson and Sarah O’Keefe discuss Scriptorium’s approach to content strategy.
Continue reading →