The Content Strategy Experts podcast
Scriptorium experts and special guests discuss content strategy issues. Podcasts average 15–20 minutes. Just enough for a lunchtime stroll, a short commute, or that delightful wait at the doctor’s office.
Enterprise content strategy: Putting the pieces together (podcast)
August 12, 2019Podcast: Play in new window | Download
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In episode 57, Sarah O’Keefe and Bill Swallow look at content strategy across different disciplines and how an enterprise-level content strategy can grow from departmental efforts.
Continue reading →Calculating return on investment for your content strategy (podcast)
July 29, 2019Podcast: Play in new window | Download
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In episode 56 of the Content Strategy Experts Podcast, Gretyl Kinsey and Alan Pringle discuss how to calculate return on investment for your content strategy even if you’ve never measured anything before.
Continue reading →The Scriptorium approach to content strategy (podcast)
July 15, 2019Podcast: Play in new window | Download
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In episode 55 of the Content Strategy Experts Podcast, Elizabeth Patterson and Sarah O’Keefe discuss Scriptorium’s approach to content strategy.
Continue reading →Evolution of content (podcast)
June 24, 2019Podcast: Play in new window | Download
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In episode 54 of the Content Strategy Experts podcast, Elizabeth Patterson interviews Sarah O’Keefe and Alan Pringle about what’s changed and what hasn’t changed in content over the years.
Continue reading →Rebranding as a business case for smart content
June 10, 2019Podcast: Play in new window | Download
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In episode 53 of the Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow discuss rebranding as a business case for smart content. How can you make sweeping branding changes as quickly and as painlessly as possible?
Continue reading →Content conversion (podcast)
May 28, 2019Podcast: Play in new window | Download
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In episode 52 of the Content Strategy Experts podcast, Gretyl Kinsey talks with Mark Gross of DCL about content conversion. They explore some of the use cases they have seen and what partial conversion looks like.
Continue reading →CMS/DITA NA conference interviews: part two (podcast)
May 6, 2019Podcast: Play in new window | Download
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In episode 51 of the Content Strategy Experts podcast, Elizabeth Patterson and Gretyl Kinsey talk with vendors at the CMS/DITA North America conference about how they have seen DITA evolve during their time in the industry. This is part two of a two-part podcast.
Continue reading →CMS/DITA NA conference interviews: part one (podcast)
April 29, 2019Podcast: Play in new window | Download
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In episode 50 of the Content Strategy Experts podcast, Elizabeth Patterson and Gretyl Kinsey talk with attendees at the CMS/DITA North America conference about how they have used DITA in their career and the challenges they have overcome. This is part one of a two-part podcast.
Continue reading →Building a business case for structured authoring (podcast)
April 8, 2019Podcast: Play in new window | Download
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In episode 49 of the Content Strategy Experts podcast, Bill Swallow of Scriptorium and Stephani Clark of Jorsek discuss the value of structured authoring and building a business case for it.
Continue reading →Open file formats in your digital transformation (podcast)
April 2, 2019Podcast: Play in new window | Download
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In episode 48 of the Content Strategy Experts podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss the importance of using open file formats in your digital transformation. How does content strategy fit within digital transformation?
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