The Content Strategy Experts podcast – Scriptorium experts and special guests discuss content strategy issues.
Podcasts average 15–20 minutes. Just enough for a lunchtime stroll, a short commute, or that delightful wait at the doctor’s office.
In this podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss ways of measuring the return on investment in a content strategy implementation. A content strategy is tied to specific business goals; it’s designed to either solve a business problem with content or better position your company to meet current and future business goals. Like any business strategy, it needs to be measured over time to determine its effectiveness in achieving those goals.
In this podcast, Alan Pringle and Sarah O’Keefe discuss the shift in training priorities. In the past, companies would train employees to avoid dependence on Evil Outside Contractors. Today, companies don’t want to invest in training their employees (“They might leave!”), so instead they farm out specialized tasks to expert contractors.
In this podcast, Alan Pringle and Bill Swallow discuss transitioning from a developed content strategy to implementation of that strategy. What’s involved in a content strategy implementation? What should you be mindful of? How should you handle change?
In this podcast, Sarah O’Keefe and Bill Swallow discuss the client-consultant relationship. What is it like working with a content strategy consultant? How can consultants help? How deep do such engagements go?
Highly designed content uses presentation to call its audience’s attention to the most important information. This kind of content requires more attention to detail and exceptions to the standard layout than content with a purely functional design. In this podcast, we discuss strategies for producing highly designed content and solutions for exerting more control over your design in a publishing environment with automated formatting.
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2017 marks 20 years of business for Scriptorium. In this podcast, Sarah O’Keefe, Alan Pringle, and Bill Swallow reflect on changes in the content industry over the past 20 years and on how Scriptorium came to be. From content development approaches to professional development resources… What’s changed, what’s stayed the same, and what does the future look like?
In this podcast, Gretyl Kinsey and Alan Pringle discuss Scriptorium’s DITA training resource, LearningDITA.com. What is the business case for providing a free e-learning resource, and what does it take to get it started? What are the challenges of growing and managing an open-source, community-based project?
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In this podcast, Sarah discusses content accessibility with Char James-Tanny. What makes content accessible? How can content creators include accessibility in their planning process? What happens if you do not provide accessible content?
In this podcast, Bill, Alan, and Sarah discuss localization strategy. Writing good content in the source language is only the beginning.
In this podcast, Sarah and Gretyl discuss the traditional separation of marketing and technical content, and look at the reasons that these content types are now converging.