The Content Strategy Experts podcast
Scriptorium experts and special guests discuss content strategy issues. Podcasts average 15–20 minutes. Just enough for a lunchtime stroll, a short commute, or that delightful wait at the doctor’s office.
Bill Swallow discusses the possibilities and the limitations of machine translation tools such as Google Translate.
When is Google Translate good enough and when do you need professional (human) translation?
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For the New Year, we have a set of content-related resolutions. Our content needs to lose weight, exercise, and much more. Sarah, Bill, and Alan discuss how to improve content in 2018.
There are special considerations when localizing DITA content. In this podcast, Bill Swallow and Simon Bate discuss the conventions available in DITA for localization, and share anecdotes and advice to help you circumvent localization problems.
How can faster access to cancer staging information lead to better diagnoses and improved patient care? What if cancer staging content could be integrated into electronic medical records and accessed via API instead of just in a printed book? We discuss these questions and more with guest Laura Meyer Vega of the American Joint Committee on Cancer in this podcast recorded at LavaCon 2017 in Portland, Oregon.
In this podcast, Alan Pringle and Sarah O’Keefe discuss the history—and health—of the PDF format. Is it still useful in today’s connected world? Are there are business reasons to distribute PDF files—and not to?
In this podcast, Gretyl Kinsey and Sarah O’Keefe discuss DITA specialization, or the process of creating new structures from existing ones. What is involved in developing and testing a DITA specialization? What are some risks and benefits you should consider before specializing your DITA content?
Erin Vang of Global Pragmatica LLC discusses the basics of finance for technical communication managers. What do you need to know about budgeting and corporate finance to make your department run smoothly? Continue reading →
In this podcast, Gretyl Kinsey and Simon Bate discuss the DITA Learning and Training specialization. How does this specialization work? What are some ways an organization might benefit from using Learning and Training to structure its educational content? What should you consider before implementing a DITA authoring environment with Learning and Training?
In this podcast, Alan Pringle, Sarah O’Keefe, and Bill Swallow discuss ways of measuring the return on investment in a content strategy implementation. A content strategy is tied to specific business goals; it’s designed to either solve a business problem with content or better position your company to meet current and future business goals. Like any business strategy, it needs to be measured over time to determine its effectiveness in achieving those goals.
In this podcast, Alan Pringle and Sarah O’Keefe discuss the shift in training priorities. In the past, companies would train employees to avoid dependence on Evil Outside Contractors. Today, companies don’t want to invest in training their employees (“They might leave!”), so instead they farm out specialized tasks to expert contractors.