The Content Strategy Experts podcast
Scriptorium experts and special guests discuss content strategy issues. Podcasts average 15–20 minutes. Just enough for a lunchtime stroll, a short commute, or that delightful wait at the doctor’s office.
Content strategy pitfalls: planning (podcast, part 1)
October 7, 2019Podcast: Play in new window | Download
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In episode 61 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow return to our content strategy pitfalls series with a discussion about planning.
Continue reading →“Another thing that is really helpful is doing a pilot project or proof of concept, because that can help you look at a small but essential piece of your strategy and see how that works, and what goes wrong or what goes in an unexpected direction during that pilot.”
Gretyl Kinsey
Reuse in DITA and beyond (podcast)
September 23, 2019Podcast: Play in new window | Download
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In episode 60 of The Content Strategy Experts Podcast, Elizabeth Patterson and Gretyl Kinsey discuss content reuse, how it specifically applies to DITA, and how it can benefit your organization.
Continue reading →“So often we see companies wasting a lot of time copying and pasting. This idea of reuse saves time and money, and then it also helps to maintain that consistency across your organization.”
— Elizabeth Patterson
Using the Learning and Training specialization for your content (podcast)
September 9, 2019Podcast: Play in new window | Download
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In episode 59 of the Content Strategy Experts Podcast, Alan Pringle and Kaitlyn Heath discuss how you can apply the Learning and Training specialization to your content.
Continue reading →I think the conditional processing is a huge benefit as well. You can have a lot more interactivity built in without that human interference.
— Kaitlyn Heath
Unifying content after a merger (podcast)
August 26, 2019Podcast: Play in new window | Download
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In episode 58 of the Content Strategy Experts Podcast, Elizabeth Patterson and Sarah O’Keefe discuss how to unify content after a merger.
Continue reading →In terms of pushback or in terms of change management, what we have to do is ask, “What does this other team do really well that potentially is going to be asked to change tools? How do you do this well?” And position the change as an opportunity.
— Sarah O’Keefe
Enterprise content strategy: Putting the pieces together (podcast)
August 12, 2019Podcast: Play in new window | Download
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In episode 57, Sarah O’Keefe and Bill Swallow look at content strategy across different disciplines and how an enterprise-level content strategy can grow from departmental efforts.
Continue reading →Calculating return on investment for your content strategy (podcast)
July 29, 2019Podcast: Play in new window | Download
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In episode 56 of the Content Strategy Experts Podcast, Gretyl Kinsey and Alan Pringle discuss how to calculate return on investment for your content strategy even if you’ve never measured anything before.
Continue reading →The Scriptorium approach to content strategy (podcast)
July 15, 2019Podcast: Play in new window | Download
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In episode 55 of the Content Strategy Experts Podcast, Elizabeth Patterson and Sarah O’Keefe discuss Scriptorium’s approach to content strategy.
Continue reading →Evolution of content (podcast)
June 24, 2019Podcast: Play in new window | Download
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In episode 54 of the Content Strategy Experts podcast, Elizabeth Patterson interviews Sarah O’Keefe and Alan Pringle about what’s changed and what hasn’t changed in content over the years.
Continue reading →Rebranding as a business case for smart content (podcast)
June 10, 2019Podcast: Play in new window | Download
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In episode 53 of the Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow discuss rebranding as a business case for smart content. How can you make sweeping branding changes as quickly and as painlessly as possible?
Continue reading →Content conversion (podcast)
May 28, 2019Podcast: Play in new window | Download
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In episode 52 of the Content Strategy Experts podcast, Gretyl Kinsey talks with Mark Gross of DCL about content conversion. They explore some of the use cases they have seen and what partial conversion looks like.
Continue reading →