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Tag: change management

Content operations Content strategy Podcast Podcast transcript

Ask Alan Anything: Resolving pain in content operations (podcast, part 2)

In episode 156 of The Content Strategy Experts Podcast, Alan Pringle and Christine Cuellar are back discussing more pain points that Scriptorium has resolved. Discover the impact of office politics on content operations, what to do when your non-technical team is moving to structured content, and more.

“Here’s the thing. Skepticism is healthy. If people are trying to poke holes in this new process, sometimes they can actually uncover things that are not being addressed. That is real, that is useful. So don’t confuse that with people who were being a-holes and just being contrary for the sake of being contrary. Those are two different things, and you’ve got to be sure you understand those two things.”

— Alan Pringle

Christine Cuellar
November 27, 2023
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Subject matter experts as authors and reviewers (podcast)

In episode 63 of The Content Strategy Experts podcast, Sarah O’Keefe and Chip Gettinger of SDL chat about subject matter experts and their role as authors and as reviewers of content.

“One of the most important things about working with SMEs is to meet them where they are. It’s important to understand where they’re coming from and their perspective. Understand what issues matter to them.”

—Chip Gettinger

Sarah O'Keefe
November 4, 2019
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Unifying content after a merger (podcast)

In episode 58 of the Content Strategy Experts Podcast, Elizabeth Patterson and Sarah O’Keefe discuss how to unify content after a merger.

In terms of pushback or in terms of change management, what we have to do is ask, “What does this other team do really well that potentially is going to be asked to change tools? How do you do this well?” And position the change as an opportunity.

— Sarah O’Keefe

ScriptoriumTech
August 26, 2019
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Full transcript of Content strategy pitfalls podcast: migration

Bill Swallow:       Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 33, we continue our occasional series on content strategy pitfalls. Our focus today is content migration. What are some common pitfalls you may encounter during content migration and how might the intrepid content strategists avoid or handle them?

Bill Swallow
August 1, 2018
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Full transcript of Content strategy pitfalls podcast: risk management

Gretyl Kinsey:    Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997 Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 32 we discuss risk management as part of our occasional series on content strategy pitfalls. What are the risks involved when putting a new content strategy in place, and what can you do to minimize them?

Gretyl Kinsey
July 18, 2018
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Full transcript of Content strategy pitfalls podcast: change management

Gretyl Kinsey: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In Episode 29, we continue our occasional series on content strategy pitfalls. Our focus today is change management. What are some common change management pitfalls and how might the intrepid content strategist avoid or handle them?

Gretyl Kinsey
June 5, 2018
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