Content strategy monster mashup
In a content strategy project, it’s important to be aware of the monsters lurking in the shadows and waiting to pounce on your project. Here are the gruesome details:
Tag: change management
Content lifecycle challenges
“When you share content across the company in ways you haven’t before, everyone has to shift to a culture of collaboration.”
Subject matter experts as authors and reviewers (podcast)
In episode 63 of The Content Strategy Experts podcast, Sarah O’Keefe and Chip Gettinger of SDL chat about subject matter experts and their role as authors and as reviewers of content.
“One of the most important things about working with SMEs is to meet them where they are. It’s important to understand where they’re coming from and their perspective. Understand what issues matter to them.”
—Chip Gettinger
Unifying content after a merger (podcast)
In episode 58 of the Content Strategy Experts Podcast, Elizabeth Patterson and Sarah O’Keefe discuss how to unify content after a merger.
In terms of pushback or in terms of change management, what we have to do is ask, “What does this other team do really well that potentially is going to be asked to change tools? How do you do this well?” And position the change as an opportunity.
— Sarah O’Keefe
Content strategy requirements: real or fake?
Content strategy is no stranger to change. A strategy must be ever-evolving to meet new business requirements. But how do you determine whether a requirement is real or fake?
Full transcript of Content strategy pitfalls podcast: migration
Bill Swallow: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In episode 33, we continue our occasional series on content strategy pitfalls. Our focus today is content migration. What are some common pitfalls you may encounter during content migration and how might the intrepid content strategists avoid or handle them?
Full transcript of Content strategy pitfalls podcast: risk management
Gretyl Kinsey: Welcome to the Content Strategy Experts podcast brought to you by Scriptorium. Since 1997 Scriptorium has helped companies manage, structure, organize, and distribute content in an efficient way. In episode 32 we discuss risk management as part of our occasional series on content strategy pitfalls. What are the risks involved when putting a new content strategy in place, and what can you do to minimize them?
Content strategy pitfalls podcast: risk management
The next installment in an occasional series on how to avoid pitfalls in your content strategy.
In this podcast, Gretyl Kinsey and Jake Campbell talk about the risks involved with putting a new content strategy in place and what you can do to minimize them.
Full transcript of Content strategy pitfalls podcast: change management
Gretyl Kinsey: Welcome to the Content Strategy Experts podcast, brought to you by Scriptorium. Since 1997, Scriptorium has helped companies manage, structure, organize and distribute content in an efficient way. In Episode 29, we continue our occasional series on content strategy pitfalls. Our focus today is change management. What are some common change management pitfalls and how might the intrepid content strategist avoid or handle them?
Content strategy pitfalls podcast: change management
The next installment in an occasional series on how to avoid pitfalls in your content strategy.
In this podcast, Gretyl Kinsey and Bill Swallow discuss common change management problems and how to make sure your content strategy accounts for them.
