Ten mistakes for content strategists to avoid
As content strategy spreads far and wide, we are making old mistakes in new ways. Here are ten mistakes that content strategists need to avoid.
Content strategy—cold as ice
Technical writing and marketing writing attracts people who love words and books. (This definitely includes me.) In the emerging discipline of content strategy, content is an asset. Its value is determined by what it can do for the business, not by artistic or literary merit.
Beware the monster of change management: THE MAGNIFIER
For his 1959 horror movie The Tingler, director/producer William Castle had movie theater seats rigged with buzzers to scare moviegoers during a scene when the Tingler creature is loose in a theater. Patrons in those seats probably didn’t enjoy the jolt—or making a spectacle of themselves because of the Tingler’s “attack.”
Making the most of your conversion to XML, part 2
You’ve made the transition to an XML workflow for publishing your technical content, converted all of your legacy content, and started authoring in the new system, as discussed in part 1 of this post. Although you now have a much better outlook on sustainability, you’re still facing a problem: your content creators are having trouble with the idea of separating content from formatting.
Webcast: The Bottom Line: Globalization and the Dependence on Intelligent Content
In this webcast recording, Bill Swallow takes a look at intelligent content’s role in global markets, and how the entire content cycle directly affects a business’s bottom line (revenue).
Three cost-saving tips for localizing images
Translating your content can be an expensive and time-consuming process. While there are many cost-saving practices you can employ, perhaps the easiest and most cost-effective practice involves how you manage your images.
Tools, the content strategy killers
Quick! What’s the first thing you think about when you want to change your content strategy (the way you produce and distribute content)? If your answer is “tools,” you’re in good company.
Making the most of your conversion to XML, part 1
Your publishing workflow has been the same for years, but new technology, different customer requirements, and company growth are making you realize you might need a change. Your print-based processes won’t always be sustainable, and XML is looking like a possibility for the future. There’s just one problem: you have thousands of pages of legacy content that you’ll need to convert, and it’s not exactly XML-friendly.
A hierarchy of content needs
Some thoughts on how to evaluate a hierarchy of content needs as a foundation for content strategy.
What I learned at tcworld India
Some thoughts after a trip to Bangalore for the tcworld India event.
